Cliff Richard - Ocean Deep

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[edit] "The most radical rock star ever"
Cliff Richard openly laments the lack of commercial support from radio stations and record labels. He spoke about this on the Alan Titchmarsh Show on ITV in December 2007, pointing out that while new bands needed airplay for promotion and sales, long-established artists like himself also relied upon airplay for the same ends. He did note, however, that so-called eighties radio stations did play his records, and that this went some way to help sales and maintain his media presence. As noted in the recent BBC Radio 2 documentary "Cliff - Take Another Look", he points out that many documentaries charting the history of British music fail to even mention him.[10]
Cliff Richard's protracted chart success undermines radio stations' claims that he does not enjoy the support of their target audiences. Cliff believes he is "the most radical rock star there has ever been".[11] Richard's premise is that his decision not to adopt the "sex, drugs and alcohol" image expected of rock stars, then and now, was the truly avant-garde choice.

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